
Dolly Jones is a self confessed fashion lover who admits she buys way to many shoes and still reads the same magazine she’s been reading since she was 12, Vogue. She’s won the British Society of magazine editors website of the year award amongst others and admits that the key item in her wardrobe is still her little black dress. Dolly never dreamed of a job in Fashion until a six month internship at Vogue opened her eyes to a desirable life in the fashion industry, since becoming the Editor of the online worlds answer to forward fashion she has increased Vogue.com’s credibility and built up relationships with designers who struggled to recognise the potential of having their collections talked about online, she is now a well thought of guest to all the shows and a self confessed fashion lover herself who still gets butterflies when watching a great designers show.
Since the age of seven Dolly Jones has been a great lover of clothes and the fickle yet enormously irresistible world of fashion, from the age of 12 she was covering her bedroom walls in cut outs from the most prestigious fashion magazine in the world, Vogue. Now 20 years on she is still reading the magazine religiously and is the editor of the most stylish and fresh fashion website in the UK, Vogue.com. After leaving school Dolly worked at an orphanage in india for six months before returning to Manchester to take a degree in the History of Art, but it was her love for fashion that urged her to apply for an internship at Vogue, she was offered three weeks work experience, her time at Vogue encouraged her to apply for a journalism course at the University of Arts, London. One of Dolly’s first assignments was to interview “A celebrity or someone at the top of their game” Dolly interviewed Alexandra Shulman, the Editor of UK Vogue, fighting through her nerves Dolly did the interview with a pen and paper as her dictaphone had conveniently broken moments before the interview, she made such a good impression she was offered a six month internship, “Frances Bentley rang and offered me a six month internship as editorial assistant at the magazine, which I accepted. Shortly after that, I was offered the position of “Writer” on Vogue.com – I took up that job in January 2000 and never left.” Dolly took up the job as editor of Vogue.com just 6 years after interviewing Alexandra Shulman for the first time. Dolly admits she still has a real passion for her job and still loves every part of the fashion industry “In over 10 years I can honestly say I have never been bored. I’ve been exhausted and frustrated occasionally but there hasn’t been a moment to be bored.”
Dolly is no stranger to London fashion weeks amazing shows and believes that British fashion is still very much an influence on the global fashion scene, “There is an energy at London Fashion Week that means it’s always exciting. You never know when the next Galliano or McQueen might turn up.” Although she couldn’t pinpoint her favourite designer or show she explained how Alexander McQueen could make you feel like you were watching fashion history every time, and how Lanvin gives her butterflies. Dolly tells how when attending a London Fashion week party, she wore a pair of Manolo Blahnik shoes that she had found in a vintage shop a few weeks before, whilst standing around someone tapped her on the shoulder and asked “Excuse me are they genuine Manolo Blahnik or are they fake” she turned around only to realise it was Manolo Blahnik himself standing there, he explained to her what had inspired them and he remembered the exact design, “To someone interested in fashion, that was pretty exciting.”
Dolly has made online history since editing Vogue.com, winning many awards and increasing the sites traffic tremendously, it has been hard for her to get anyone to take them seriously as they are online and not print, but now designers get frustrated when their collections are not reported on hours after a show, the website had come a long way and Dolly is thankful that her team work so hard and still love what they do, I asked Dolly who her biggest inspiration was and she replied “My parents for their enjoyment of life and their work ethic. I meet people all the time who inspire different feelings of admiration for many different reasons – but I feel very lucky to have had such a good start.” and when asked if she would have any other job Dolly answered “I love this job and I feel really lucky to have a job I love.”